The digital space is a direct extension of our values. Every aspect of the website is interactive and animated, making sure that the customer feels active while scrolling. One of the main attractions is the arcade-like video computer game. Our target consumers remain people in their late 20s to early 30s; people that lived through the generation of computer games are now old enough to need a dose of daily gut health vitamins.
The website is gamified at every step, from the opening page all the way to check-out so the customer can be an active part in what they buy.
Nostalgic, Playful, and Happy are the three main values we aimed to display throughout the retail experience, i.e., the packaging, the physical and the digital space.
The store was our first step to creating something nostalgic and childish. With slides, a giant, fluffy ball pit, and an even bigger game of Connect 4, we wanted to make sure that you (the customer) left the store feeling young and happy.
The colours themselves are meant to evoke a sense of summer; warmth, picnics, running for the ice cream truck, and games galore.
Experiential (Games and Interaction)
Constant movement through the store
Gamification (Games, Language, and Drag and Drop Shopping)
Constant Movement and Animation
Sunday Vitamins:
Vitamin-infused ice cream brand for young yet weary bones. While the trend began with gummy vitamins, health care has been moving towards becoming more and more fun and easy. Sunday aims to push this trend further through an experiential retail space, website and packaging.
We promised you fun, and we plan to deliver it at every step while you get to sit back and let us take care of you!
Student Project at Pratt
Advisor: Diego Kolsky
Category: Branding, Web Experience, Packaging Design
2023
