Between over-choreographed performances, heavy clothing and ornate jewellery, Indian weddings have always been the source of love and nostalgia.
Raat is a desi (South Asian) fragrance brand that is highly inspired by over-the-top, Indian weddings and jewellery. ‘Raat’, in Hindi, translates to night, and in this case, was picked up from ‘Suhaag Raat’ which is the first night you spend with your spouse.
Prototyping
Student Project at Pratt Advisor: Stephen Moss Category: Fragrance Design, Packaging Design, Identity Design
